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This is my first year-in-review. I’m writing it for reflection (things move fast), for future me, and for someone out there who may find it helpful in ways my virtual mentors’ posts have been for me.

2025 by the numbers: I turned 40, the company turned 11, 10 Amelia releases, 9 wpDataTables releases, 8 major Trafft SaaS updates, 6 Ivy Forms releases, 1 company rebrand, 2 foundational hires, crossing 50+ employees, crossing 170,000+ businesses using our software, 5 public speaking engagements, 10 EMBA modules finished with 2x dean’s list, 160 workouts, 80 piano practice sessions, 4,700km of walk&run movement.

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