Alexander Gilmanov

Alexander 
Gilmanov

Founder

Entrepreneur

Building Global Teams & Products

Speaker

I build software products for web professionals and service businesses. Started as a developer building wpDataTables and WPAmelia, later founded Trafft and IvyForms. Today I run Melograno Venture Studio, a 50+ person team whose software is used by 170,000+ businesses worldwide.

Connect with me on social media:

ABOUT

Good software should last years, not quarters. Good teams should compound, not churn.

I’m the founder and CEO of Melograno Venture Studio, where I build, scale, and operate software products used by more than 170,000 businesses worldwide. Over the past decade, I’ve grown a portfolio of WordPress and SaaS products, including wpDataTables, WPAmelia, Trafft, MapSVG, and IvyForms, and led the transition from a small technical startup into a 50+ person, distributed company.

My background is deeply technical: I earned a Ph.D. in technical sciences in 2010 and spent years coding and shipping software before moving into full-time company building. Today, I split my time between Belgrade and Dubai, expanding Melograno’s portfolio and distribution across Europe and the Middle East.

I believe in disciplined, step-by-step growth: avoiding shortcuts and hype, listening closely to users, and letting compounding do its work over time. My focus is on building durable products, resilient teams, and systems that scale without losing their soul.

Outside of work, I play piano, like to drive youngtimer cars from the ’70s–’90s, and spend a lot of time moving – usually on foot. I value clarity, independence, and long-term thinking, both in business and in life.

Alexander Gilmanov

23+

Years of Experience

5

Successful Products

170,000+

active users

MEDIA

Oct 8, 2025

Seehawk Media - WP Legends Podcast

WP Legends Episode #45 – Alexander Gilmanov on WordPress and SaaS products

May 15, 2024

WP Tavern Jukebox Podcast

#120 – Alexander Gilmanov on Transitioning From Developer to Entrepreneur

OUR PRODUCTS

Amelia

Amelia is a WordPress booking plugin that aims to facilitate the process of scheduling appointments and managing events. With over 80.000 users, Amelia is well on its way to conquering the WordPress plugin ecosystem.

Trafft

Trafft’s story begins in 2020, right after we discovered the need for a hands-on booking solution that can also function as a standalone tool. Today, Trafft caters to an increasing number of appointment-based businesses worldwide.

IvyForms

Ivy Forms is a Form Builder plugin designed as a seamless component of our products ecosystem. It allows you to easily create forms, add them to your WordPress website, and integrate effortlessly with other plugins you already use – creating a fully finished workflow.​​​​​​​​​​​​​​​​

MapSVG

MapSVG is a comprehensive mapping tool for anything you may need to build an interactive map on your website. From simple (really simple) Google Maps to practically any interactive vector map of anything your project requires – choropleth maps, seating maps, floorplans, land plots, architectural projects – if you can draw it as an SVG vector, you can make it a live component on your WordPress website easily.

wpDataTables

The first product wpDataTables is a data management and representation solution designed to enhance task automation, save time, and reduce costs. Our plugin is used on over 80.000 WordPress-based websites across the planet.  

Download Our Ultimate Playbook

Alexander Founder’s Playbook: 40 Hard-Learned Do’s & Don’ts of Product Launching

Scroll to Top