Alexander Gilmanov
Founder
Entrepreneur
Building Global Teams & Products
Speaker
I build software products for web professionals and service businesses. Started as a developer building wpDataTables and WPAmelia, later founded Trafft and IvyForms. Today I run Melograno Venture Studio, a 50+ person team whose software is used by 170,000+ businesses worldwide.
Connect with me on social media:
- Ph.D. in Computer Sciences in 2010
- Certified Agile Leader 2017
- Cerfitied Product Owner® (CSPO®) 2018
- Executive MBA in Hult Business School Dubai 2024-2026
- Ph.D. in Computer Sciences in 2010
- Certified Agile Leader 2017
- Cerfitied Product Owner® (CSPO®) 2018
- Executive MBA in Hult Business School Dubai 2024-2026
ABOUT
Good software should last years, not quarters. Good teams should compound, not churn.
I’m the founder and CEO of Melograno Venture Studio, where I build, scale, and operate software products used by more than 170,000 businesses worldwide.
Over the past decade, I’ve grown a portfolio of WordPress and SaaS products, including wpDataTables, WPAmelia, Trafft, MapSVG, and IvyForms, and led the transition from a small technical startup into a 50+ person, distributed company.
My background is deeply technical: I earned a Ph.D. in technical sciences in 2010 and spent years coding and shipping software before moving into full-time company building. Today, I split my time between Belgrade and Dubai, expanding Melograno’s portfolio and distribution across Europe and the Middle East.
I believe in disciplined, step-by-step growth: avoiding shortcuts and hype, listening closely to users, and letting compounding do its work over time. My focus is on building durable products, resilient teams, and systems that scale without losing their soul.
Outside of work, I play piano, like to drive youngtimer cars from the ’70s–’90s, and spend a lot of time moving – usually on foot. I value clarity, independence, and long-term thinking, both in business and in life.
My background is deeply technical: I earned a Ph.D. in technical sciences in 2010 and spent years coding and shipping software before moving into full-time company building. Today, I split my time between Belgrade and Dubai, expanding Melograno’s portfolio and distribution across Europe and the Middle East.
I believe in disciplined, step-by-step growth: avoiding shortcuts and hype, listening closely to users, and letting compounding do its work over time. My focus is on building durable products, resilient teams, and systems that scale without losing their soul.
Outside of work, I play piano, like to drive youngtimer cars from the ’70s–’90s, and spend a lot of time moving – usually on foot. I value clarity, independence, and long-term thinking, both in business and in life.
Alexander Gilmanov


23+
Years of Experience
5
Successful Products
170,000+
active users
MEDIA
Oct 8, 2025
Seehawk Media - WP Legends Podcast
WP Legends Episode #45 – Alexander Gilmanov on WordPress and SaaS products
May 15, 2024
WP Tavern Jukebox Podcast
#120 – Alexander Gilmanov on Transitioning From Developer to Entrepreneur
OUR PRODUCTS
Amelia
Amelia is a WordPress booking plugin that aims to facilitate the process of scheduling appointments and managing events. With over 80.000 users, Amelia is well on its way to conquering the WordPress plugin ecosystem.
Trafft
Trafft’s story begins in 2020, right after we discovered the need for a hands-on booking solution that can also function as a standalone tool. Today, Trafft caters to an increasing number of appointment-based businesses worldwide.
IvyForms
Ivy Forms is a Form Builder plugin designed as a seamless component of our products ecosystem. It allows you to easily create forms, add them to your WordPress website, and integrate effortlessly with other plugins you already use – creating a fully finished workflow.
MapSVG
MapSVG is a comprehensive mapping tool for anything you may need to build an interactive map on your website. From simple (really simple) Google Maps to practically any interactive vector map of anything your project requires – choropleth maps, seating maps, floorplans, land plots, architectural projects – if you can draw it as an SVG vector, you can make it a live component on your WordPress website easily.
wpDataTables
The first product wpDataTables is a data management and representation solution designed to enhance task automation, save time, and reduce costs. Our plugin is used on over 80.000 WordPress-based websites across the planet.
BLOG
Builder's notes: lessons from 12 years building WordPress and SaaS products
Actionable tips on building software, growing digital products, and automating business workflows, straight to your inbox.